If you've read posts here before, you know that I am quite interested in how the digital age changes, and doesn't change, society. Usually this debate takes place within the context of the newspaper industry.
It's a pretty simple premise: newspapers are cutting back substantially and some are flat out dying because they cannot compete with online alternatives to news, which are updated in real time and are mostly free to access. In the future, the thinking goes, instead of having traditional journalists bring us our news, we will increasingly rely on amateur reporters, bloggers, news aggregators, etc.
This type of reasoning extends to many other facets of society that are touched by digital technology. One notable attempt to sum up why and how digital content will change culture is Chris Anderson's "Free," which
I've talked about here before.
To this point, most of the digital futurist-type arguments I've read concern media, journalism, and especially music. Now,
add education into the mix. Here's one take (from Zephyr Teachout on Slate's Big Money) on why the web will indelibly change higher education:
Students starting school this year may be part of the last generation for which “going to college” means packing up, getting a dorm room, and listening to tenured professors. Undergraduate education is on the verge of a radical reordering. Colleges, like newspapers, will be torn apart by new ways of sharing information enabled by the Internet. The business model that sustained private U.S. colleges can’t survive.
Yawn. I have another business model that won't survive: Confident journalists predicting the end of people physically interacting because of technology. With each new technological paradigm, there is no shortage of people ready to herald a new age. Here's how one commenter put it on the website:
The printing press doomed the university too. Once the knowledge of a professor could be encapsulated in a permanent document, the man himself became obsolete. The last university closed in about 1700. The telephone doomed the university. Once a professor's voice could be sent to another location and amplified, the need for more than one professor in any given field was removed. The last competitor to Harvard closed in 1906. Television did in the university. Now that lectures can be broadcast widely into every home, there is no longer a need to have a physical location for higher learning. The closure of the last University campus in 1965 (around about the time of the last commercial steam train in the US) was the end of an era. Need I go on?
Well said, jesnow. I think we get your point. Just for the fun of it, allow me elaborate further.
When the phone became popular in the late 19th and early 20th century, guess what journalists predicted:
"Within three years after the invention of the telephone in 1876, the London Spectator predicted that the new device would substitute for personal meetings." From "Technologies without Boundaries: On Telecommunications in a Global Age," Sola Pool 1990, p225
The phone did not supplant physical contact, but rather created the need to have even more meetings because professionals were more connected and making more transactions.
Similar to the argument that the phone would kill meetings, Teachout reasons that the web will supplant physical universities because the commodity universities trade in (information) is now online, easy to reproduce, and available anywhere:
Both newspapers and universities have traditionally relied on selling hard-to-come-by information. Newspapers touted advertising space next to breaking news, but now that advertisers find their customers on Craigslist and Cars.com, the main source of reporters’ pay is vanishing. Colleges also sell information, with a slightly different promise—a degree, a better job, access to brilliant minds and training in the art of thinking. As with newspapers, some of these features are now available elsewhere.
This line of reasoning makes a common mistake: the failure to distinguish between different types of information. Codified information, the type of information Teachout is identifying, is quite easy to reproduce online. Codified tasks are good for conveying basic knowledge. Low-level core courses, like in a 101 series, would be ideal candidates to codify and put online.
But the real value of university education is from the tacit knowledge you glean in-person. Tacit knowledge comes from physical interaction with knowledgeable people.
Tacit knowledge is the type of interaction that builds trust, conveys deep understanding, and signals to others that you know what you're talking about.
Scholars often use this concept to explain why firms continue to cluster in the digital age. For example, Google trades in information, they have no need to be located in any particular place. However, rather than set up shop in the middle-of-nowhere North Dakota, where it would be cheap, their headquarters is in Silicon Valley.
Here's an excerpt from a paper I wrote explaining why place and physical contact continue to matter in the digital age, and why we still see brick-and-mortar institutions in physical places:
Tacit and complex knowledge are locationally “sticky” because they are transmitted in a face-to-face manner (Storper 1997; Asheim and Gertler 2005). Morgan (2004, 5) argues that cyberspace is unlikely to supplant the benefits of physical proximity because “it is difficult to imagine the rich diversity of physical proximity, where the nuances of body language and face-to-face communication convey as much as (if not more than) verbal communication, being matched by virtual proximity.”
Think of it this way: you can codify basic Spanish words and sentence structure and teach those skills online. Students would get to the point where they can pass a class and feel reasonably confident in their Spanish skills.
But that does not necessarily mean that they can go to Mexico tomorrow and just jump right into conversations, because language fluency is about more than vocabulary. Likewise, higher education is about more than exams and homework. It's about learning the language, culture, and mannerisms of academics.
I'll continue with this topic in my next post.